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View Full Version : Review of Prima, Ontario, Toronto Dealerships



MajesticBlueNTO
08-11-2006, 02:39 AM
not by me, but by the owner of www.boytoys.ca:


I am from Mississauga. I took delivery of a Mazda 5 GT on Aug 1st.

Here is my experience and journey to become a proud Mazda owner.

I joined the original Mazda.ca 5 forum 2 years ago. So i knew everything about the car more than any salesman, I followed at least 5 other car forums, knew of its problems and issues. I have to wait for my Honda Element to be lease taken over before i can take the shot. I also have connections to 2 dealers (one being a principal dealers\' daughter referral, one being a supplier\'s friend in Muskoka)...I also went to Ontario Mazda twice (in Feb with 4 month pregnant Wife and 6 year old daugther, now u know why i have to drop the Element, which was sold in May). Our family was using one car since, labour, baby carriage all in a sedan. I was planning to purchase as soon as wife and new born is recovering well.

Toronto Mazda, we communicated over the phone and he acknowledged that I was referred by dealer principal. The sales manager however did not want to give me a price over the phone (despite the fact that I taught his principal\'s daughter junior robotics). He insist to give me a price once i am the showroom. That\'s a deal breaker. He lost his business for ignoring the fact that, smart customers nowadays does not need even a test drive. I told himi I run a full time retail store and have no time for this plus my wife is 7 months pregnant. We know what we want...well...!!

Ontario Mazda, The assistant sales manager (which he was kind, and has a in stock, after recalled DEMO for wife and i to test drive). We communicated via internet and he swore he gave me a great price which i was led to believe. I went back recently again and ask for availability and time to delivery. I want to get the 5 before school starts. and they don\'t have the color or trim that my wife like in stock. So i ask for the best price again and he showered me with a series of numbers and punched a few screens and i got a number. So I told him I will go back to talk to my wife. He says he can only lowered some more by taking the glass etching, lugnuts, out.. I told him cya.

Prima Mazda, i called to find out about an advertised DEMO with 4000 km. spoke to an ALAN (he says he is the sales manager) and i asked if the car is still available. Reason going for a demo is thinking i may save some PDE and costs associated with depreciation. I had in my mind a firm offer price if the car is good. So our whole family of 5, mom, 6 yr old, 6 weeks old, and wife set off to go see the DEMO. Alan was busy and a sales person approach me and i told him i am here to see a DEMO 5. He kindly accept this request. As it turns out, it has 5500km and was definitely a company ride as it smells and imho not ready for sale. We didnt\'t need even a test drive. They advertised to draw traffic, this didn\'t bother us as we were dead set that we should wait for 2007. So as we intend to leave, i said to myself, what the heck, let me ask for a quote. I then told the same salesman to give me a best price. To my surprise, no games, he pulled a number that is already $800 lower. So I thought i still have room. They have the color and trim for the 5 that we want in the showroom - we are looking at it. In my mind, i know what my baseline, i offered a firm price. He went to his manager, come back with a rounded number and i say no, i am leaving. He asked us to stay a bit, at this point, baby was crying, cranky, wife was already patient as she knew we are working on a family hauler for the next 5-8 years. When he comes down, he says i was tough but gladly accept our offer. My experience from the first phone calls to Alan was pleasant, the salesman approaching me got my business as he knew that i know enough. I had strollers brought in, wife, mother, 6 year old daugther. I aint just window shopping. I didn\'t even test drove any of his cars and he got my business.

Now as to the request for pricing over the phone, i still don\'t understand why some sales manager (no matter how senior or experienced) do not want to give a quote. It\'s not as if he has to talk over 30 minutes or 2 hours about the benefit of this car vs another brand. Customers (nowadays) are already informed. I own a retail hobby store and i deal with customers on a daily basis on price matching, online, and i know exactly the frustration on some price shoppers. But heck, if you don\'t give me a price, you will never have a chance and i hope Toronto Mazda is watching this thread.

Also there were no high pressure sales at all for Extended Warranty, Rustproofing or Tinting. My 5 GT was pretty barebone (comes with lugnuts, glass etching)

Source:http://www.mazda3forums.com/index.php?topic=38129.msg870062#msg870062

vanpatrick81
08-11-2006, 02:53 PM
Prima Mazda is the dealership I deal with. I know the sales manager, Alan, there very well and a couple of the other sales people.

lastly, just a reminder not to try what I did. please don\'t type in boytoys.com or boytoy.com. you\'ll regret it unless your into that kind of thing i guess. hahahahaha :sarc

SpeedyG
12-08-2006, 10:52 AM
I've got my 3 from Prima and although I got it through a brooker (Prima beeing the dealership who gave the best deal) my experience with them has been a pleasent one. I've taken the car there for oil changes and recently for the clock loosing time issue and they have been great so far. No nonsense, not trying to sell you stuff you don't want or trick you into changing parts just to get your money. I really like them.

RedRaptor
12-08-2006, 11:02 AM
Good to hear SpeedyG. My sister got her 2006 sedan GT/GFX back in May of this year as well. She was very happy with Prima Mazda's customer service.

Timmy
12-09-2006, 12:46 PM
I got my sport GT from Prima this summer. I talked to Dennis, he was pretty straight forward and didn't play any pricing games.
The finance guy did try to sell me undercoating/rustproofing, but didn't push too hard. All in all, I would highly recommend them.

RedRaptor
12-09-2006, 05:07 PM
I got my sport GT from Prima this summer. I talked to Dennis, he was pretty straight forward and didn't play any pricing games.
The finance guy did try to sell me undercoating/rustproofing, but didn't push too hard. All in all, I would highly recommend them.

hey Timmy,

Yeah, we dealt with Dennis as well. No BS and whole buying experience was easy. The finance guy did try to sell rustproofing, but we were ready for the typical sales pitch already.

Zaku_4
12-10-2006, 01:46 AM
lol

my 3 was sourced (from our broker) from prima. i never really dealt with the sales at all there, but the service seems pretty cool. that nevelle guy seems to be a interesting character lol.

///M
12-10-2006, 04:11 AM
I bought my car from Prima back in 2004. They were the cheapest of the 3 dealerships I tried, and even gave me a free loaner Mazda3 to drive around in while I waited for my car to arrive.

Prima_Deals
01-08-2007, 01:10 PM
Hey Guys,

Thank you for your kind words. I offer a NB approach and all my customers receive the same service. Majestic, I wish I had worked out a deal for you on a Mazda 5.

P.S. Neville is quite the character

Dennis
Prima Mazda

lilgreek
01-08-2007, 01:20 PM
I gotta say, I didnt like the service at Prima back when I purchased my car in 2004 (I purchased it from Westowne but serviced it at Prima for a lil). That said my girlfriend picked up a 2007 from Prima..I think the dudes name is Sayeed and he was helpful and a nice guy. I think there was a change in ownership or something since I went there cause things sure seemed alot better there.

majic
01-08-2007, 01:23 PM
Majestic, I wish I had worked out a deal for you on a Mazda 5.


Neil? Planning a family and moving all the mods from the 3 to the 5? :D

FLIPDADY
01-08-2007, 05:05 PM
Neil? Planning a family and moving all the mods from the 3 to the 5? :D
You know the 5 did come in a similar Indigo Blue.:)

MajesticBlueNTO
01-09-2007, 04:06 AM
Neil? Planning a family and moving all the mods from the 3 to the 5? :D


You know the 5 did come in a similar Indigo Blue.:)

wtf! i didn't see the current replies until now....but, there was a hot looking Indigo Blue 5 parked directly opposite my car at Markville today that I almost walked up to ;)

rktsci
01-18-2007, 11:12 AM
I bought my 05 GT Sport through Markham Mazda but have done all of my servicing through Prima and, despite a hiccup or two, have been very much impressed.

Prima_Deals
01-18-2007, 06:19 PM
I'm glad to hear that most customers have had a great experience at Prima Mazda is sales and service. Next time your in stop by my desk and say hello.

Dennis
Prima Mazda