mazdabetty
04-07-2009, 06:26 PM
I just saw this Honda commercial (http://www.youtube.com/watch?v=JI2MFvOC94A) and had no idea that this road even existed! It's pretty cool, anyone else heard of it before? I did some reading on it here: http://blog.wired.com/cars/2008/09/the-road-as-roc.html
A clip from the article:
"From Autopia's "Most Annoying Promotion Ever" department comes this dispatch from Lancaster, California, where Honda's marketing team joined forces with the city to turn a stretch of road on the edge of town into a giant LP that plays "The William Tell Overture," which you might more readily recognize as the theme to The Lone Ranger.
The quarter-mile stretch of Avenue K renamed "Civic Musical Road" features grooves cut into the pavement in such a way as to make the tires resonate to the tune of Gioachino Rossini's classic symphony. The road, which Honda claimed sounded best when "played" on a new Civic going exactly 55 miles per hour, was just one of four "melody roads" in the world and the first in America."
I wonder what Mazda's theme song would be :whoa
A clip from the article:
"From Autopia's "Most Annoying Promotion Ever" department comes this dispatch from Lancaster, California, where Honda's marketing team joined forces with the city to turn a stretch of road on the edge of town into a giant LP that plays "The William Tell Overture," which you might more readily recognize as the theme to The Lone Ranger.
The quarter-mile stretch of Avenue K renamed "Civic Musical Road" features grooves cut into the pavement in such a way as to make the tires resonate to the tune of Gioachino Rossini's classic symphony. The road, which Honda claimed sounded best when "played" on a new Civic going exactly 55 miles per hour, was just one of four "melody roads" in the world and the first in America."
I wonder what Mazda's theme song would be :whoa