Are you Downtown Tomorrow at 5:30 PM?

[SonicBoy]

What is Mazda Canada up to?

Did anyone else receive this e-mailer?

Break Free from BoringIt’s time to escape, bust out, throw off the chains, and break free from uninspired performance. We’ve already helped Montreal and Vancouver break free. And we have some big things planned near you.Come see for yourself December 1, 5:30 p.m. outside of Union Station in downtown T.O. If you can’t attend in person, you can follow all the events on Facebook (http://links.mkt2854.com/ctt?kn=11&ms=Mzc2MDAwMjcS1&r=MTMyMDY1MzcxMTMS1&b=0&j=MTIwODYwNzIyS0&mt=1&rt=0) and Twitter (http://links.mkt2854.com/ctt?kn=2&ms=Mzc2MDAwMjcS1&r=MTMyMDY1MzcxMTMS1&b=0&j=MTIwODYwNzIyS0&mt=1&rt=0).And stay tuned for all the behind the scenes footage.
Like (http://links.mkt2854.com/ctt?kn=3&ms=Mzc2MDAwMjcS1&r=MTMyMDY1MzcxMTMS1&b=0&j=MTIwODYwNzIyS0&mt=1&rt=0) us to see what's happening.http://contenta.mkt2854.com/ra/2011/33846/11/37600027/images_fbb.png (http://links.mkt2854.com/ctt?kn=15&ms=Mzc2MDAwMjcS1&r=MTMyMDY1MzcxMTMS1&b=0&j=MTIwODYwNzIyS0&mt=1&rt=0)/MAZDACANADA (http://links.mkt2854.com/ctt?kn=16&ms=Mzc2MDAwMjcS1&r=MTMyMDY1MzcxMTMS1&b=0&j=MTIwODYwNzIyS0&mt=1&rt=0)

[ottoyu34]

If you check their facebook you will know right away. I might be going just to check it out. Anyone is planning to go?

[JaYson]

is this going to be like that rollerblading/skate thing? that was posted elsewhere?

[Kiyomi]

i honestly fail to see the connection with breaking out of prison, people walking around in orange jumpsuits and with a car... other than the obvious, getting better fuel mileage.

[stevenma188]

Still confused as to what's happening. They basically just have a car inside a box?

[n00bMeiSter]

http://www.youtube.com/mazdacanada?x=us_showcase_255_13

This is what they did in Vancouver. ... very stupid......

[Kiyomi]

http://www.youtube.com/mazdacanada?x=us_showcase_255_13

This is what they did in Vancouver. ... very stupid......

i agree, i also highly doubt that half of these people own a mazda lolz.

[boyracer]

Sooooo, are we supposed to drop a few e's and ride the trains while we dance & rave?

[RedRaptor]

Gayness. I feel gay now for owning a Mazda3.

[SonicBoy]

Geez what a waste. Seems Mazda Canada is trying to take the concept of a flash mob and use it to promote the New 3.

[MistaChin]

Gayness. I feel gay now for owning a Mazda3.

+1

F*ck

[aZuMi]

Gayness. I feel gay now for owning a Mazda3.

+2... wtf

[n00bMeiSter]

I'm putting a tarp over my car until all this blows over.

[shutterbug]

I like to know which stupid ad agency pitched this lame idea and what stupid idiot at Mazda approved it.

[Thrizzl3]

OMG!

[aris]

I'm putting a tarp over my car until all this blows over.

Lol

[stevenma188]

Just watched the Vancouver video...sooo dumb

[Fuyuzora]

Gayness. I feel gay now for owning a Mazda3.

+3.

I've been seeing this nonsense as it spread onward from Montreal though, so I knew it was coming. Thankfully since Mazda seems to have skipped over Ottawa, most people here are none the wiser so I don't have to hang my head in shame. :chuckle

It's also silly since, IMHO what sells Mazdas the best is the test-drive... And this screwed-up attempt at a viral PR campaign doesn't really help with that.

[n00bMeiSter]

+3.

I've been seeing this nonsense as it spread onward from Montreal though, so I knew it was coming. Thankfully since Mazda seems to have skipped over Ottawa, most people here are none the wiser so I don't have to hang my head in shame. :chuckle

It's also silly since, IMHO what sells Mazdas the best is the test-drive... And this screwed-up attempt at a viral PR campaign doesn't really help with that.

Viral embarrassment is more like it.

[Fuyuzora]

Viral embarrassment is more like it.

Hopefully someone at Mazda Canada sees this thread and realizes that when a forum of freaking Mazda enthusiasts is panning the campaign, you've really, really failed.

[ZeroChalk]

Mazda is trying to hard... seems immature - perhaps they are appealing to highschool or college kids?

[tweak_s]

OMG.... Noo LOL

[-gb-]

Wow the experiential marketing firm that put this together brings new meaning to the word lame. I'd love to know who signed off on this shit.

[zzz3]

Gayness. I feel gay now for owning a Mazda3.

i honestly fail to see the connection with breaking out of prison, people walking around in orange jumpsuits and with a car...
+3, i dont want random dudes dropping soap bars in front of my mazda.


why couldn't they just make a normal car commercial like this?

http://www.youtube.com/watch?feature=player_embedded&v=5jXC4Ewqb-o
http://www.youtube.com/watch?feature=player_embedded&v=5jXC4Ewqb-o

[zzz3]

Wow the experiential marketing firm that put this together brings new meaning to the word lame. I'd love to know who signed off on this shit.

we should show up tomorrow dressed as c.o's with nightsticks, form a circle around the 3 and not let them through lol. make people aware we don't stand for this shit...

[hyper7boy]

That has got to be the worst attempt at a viral video I have ever seen :| It was so pathetic and lame I don't even want to drive my Mazda 3 anymore because it will make me think about that video..

...Shoulda bought a mazda 2 :P At least that car has a cool cartoon!

http://www.marketing.mazda.ca/showimage.php?SSID=4a249b473daefa6847abba50b572dd3 7&id=6474&type=prv

[aris]

Judging by this thread it's doing whats supposed to...

As much as you all think it's "gay" its working... It's causing a reaction

[Fuyuzora]

we should show up tomorrow dressed as c.o's with nightsticks, form a circle around the 3 and not let them through lol. make people aware we don't stand for this stand for this shit...

LOL

It would be hilarious to see if they get confused or just run with it anyways. :chuckle

[SonicBoy]

we should show up tomorrow dressed as c.o's with nightsticks, form a circle around the 3 and not let them through lol. make people aware we don't stand for this stand for this shit...

This is a cool idea.:chuckle I like this idea.

[Aitch]

With the Vancouver video, it didn't look horrible while they were on the train. But the whole act in the mall was horribly done, it looked amateurish compared to most other non-corporate flash mobs.

"We dance, we break out of our chains, and we praise the new Mazda3." Seriously, seriously lame marketing.

[SonicBoy]

On the way in this morning, passed by the display in the old part of Union Station on the upper floor. Had two people data mining with the offer of winning an i-tunes card. I told them about the video on Youtube and they stated it was "Fun" whatever that means.

[n00bMeiSter]

Judging by this thread it's doing whats supposed to...

As much as you all think it's "gay" its working... It's causing a reaction

Yeah, but they're trying to bring people to mazda 3's. But in reality, its driving them away...

[Aitch]

Oh lord, these idiots just marched past my building (Yonge/Adelaide). Seemed to be chanting "We will not be chained"

http://i41.tinypic.com/15hk60.jpg

[n00bMeiSter]

Oh lord, these idiots just marched past my building (Yonge/Adelaide). Seemed to be chanting "We will not be chained"

http://i41.tinypic.com/15hk60.jpg

Baby Jesus is officially crying.

[nitsuji]

I like to know which stupid ad agency pitched this lame idea and what stupid idiot at Mazda approved it.

I was thinking the EXACT same thing...

[RedRaptor]

Judging by this thread it's doing whats supposed to...

As much as you all think it's "gay" its working... It's causing a reaction

Its not an achievement in life to just cause a "reaction"...

Are you telling me that when you're pimped out to go out Friday night, you're ok with men thinking you're hot instead of the ladies?

Think about it.

Gawd, just saw the pic of the escape students Aitch posted up. Hell no knock on them, when you're a student or a struggling artist, you'll do anything for a dollar. No matter how gay it is. Been there, done that. :)

[Hyperion]

Its not an achievement in life to just cause a "reaction"...

Are you telling me that when you're pimped out to go out Friday night, you're ok with men thinking you're hot instead of the ladies?

Think about it.

Gawd, just saw the pic of the escape students Aitch posted up. Hell no knock on them, when you're a student or a struggling artist, you'll do anything for a dollar. No matter how gay it is. Been there, done that. :)

When I go out of Friday nights EVERYBODY thinks I'm pimping

[aris]

Its not an achievement in life to just cause a "reaction"...

Are you telling me that when you're pimped out to go out Friday night, you're ok with men thinking you're hot instead of the ladies?

Think about it.
)
Lol ok you got a point

[Aitch]

When I go out of Friday nights EVERYBODY thinks I'm pimping

When I go out on Friday nights I AM pimping....... wait, what?

[zzz3]

Oh lord, these idiots just marched past my building (Yonge/Adelaide). Seemed to be chanting "We will not be chained"

http://i41.tinypic.com/15hk60.jpg

am i the only that wants to do this?
http://i.imgur.com/s2RLg.jpg

or run them over with the firetruck :P
http://images3.wikia.nocookie.net/__cb20091114141222/gtawiki/images/thumb/3/3c/FireTruck-GTA2.png/123px-FireTruck-GTA2.png

was a good stress reliever back in the day. maybe if kids started playing gta2 again, we wouldn't have bullying problems lol.

[rzapata]

Damn, I guess it's really happening. The almighty and powerful smite them!!! :bang

So anybody want to go down and block their path??? :chuckle


Oh lord, these idiots just marched past my building (Yonge/Adelaide). Seemed to be chanting "We will not be chained"

http://i41.tinypic.com/15hk60.jpg




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[SonicBoy]

What would happen if we reported escaped convicts running down Yonge?

I guess that could get out of hand.:(

[n00bMeiSter]

What would happen if we reported escaped convicts running down Yonge?

I guess that could get out of hand.:(

No it wouldn't. It would be hilarious.