I was at Square One earlier today, and Ontario Mazda has this big display where they brought two 2010 Mazda3's into the mall. They are downstairs near TD Bank.
Finally having seen this car in person, I can say that "The Smile" is not as goddammed ugly as I thought. When you are standing there, it still looks like a big smile, but it does not stick out as much due to the height from standing up. And the license plate breaks it up.
They were soliciting entries into a contest were you could win free prizes to the auto show. Pretty lame prizes, not high in value. I would have entered if it was a prize to win the car.